Pet parents are asking ChatGPT which brands to trust. Make yours the answer.

The pet parents finding brands through AI aren't browsing. They're ready to buy –  for the pet they absolutely adore. If your brand genuinely helps pets live a richer life, your brand deserves to be the one ChatGPT recommends.

How your brand becomes the one ChatGPT recommends

  1. Become the expert AI trusts: Pet parents ask ChatGPT questions your brand already knows how to answer. I help your team identify those questions and publish content with the depth and structure that makes AI consistently recommend you as the authority in your category.

  2. Let your happy customers do the talking: Nothing builds trust faster than real pet parents sharing what your brand did for their pet – and AI models are no different, heavily relying on what real humans are saying. I help you turn your best customers into the social proof that makes AI choose you over your competitors.

Nearly half your ideal customers are asking ChatGPT what to buy. Are you showing up?

Pet parents don't start on Google or your website anymore – they ask ChatGPT. McKinsey found that 44% of consumers now prefer AI tools over traditional Google search (31%), brand/retail websites (9%) and review sites (6%) when researching products.

That means if your brand isn't visible in AI search, nearly half the pet parents who are ready to buy never see you – and a competitor who may care far less about transforming pet care gets recommended instead.

How we work together

Step 1: AI Search Decoded (60-minute live session)

Most marketing teams know AI search is changing how pet parents discover brands. What feels unclear is what to actually do about it. In 60 minutes, I'll show you and your team exactly how AI search works, where your brand currently stands, and the straightforward steps that will make your brand the one ChatGPT recommends. You'll walk away with clarity – not just about the opportunity, but about exactly what it will take to capture it.

Step 2: Build your roadmap (4-week positioning sprint)

We identify which pet parents AI should be recommending your brand to, map the most important questions driving their buying decisions, and build a strategic roadmap showing exactly how your brand becomes the answer they find.

Step 3: Become the brand AI recommends (6-month implementation)

I work alongside your team in weekly sessions to execute the roadmap – creating content that answers the questions pet parents are actually asking, and mobilizing your happiest customers to share what your brand did for their pet so AI recommends you with confidence.

Why I do this

I adopted Perlita when she was 3 months old – a Peruvian Hairless with serious stomach issues. Premium nutrition changed her quality of life dramatically. Today, 3 years later, not a day goes by where she doesn't make me and my family smile. Stealing socks just to smell them and having strong opinions about dinnertime has become a daily ritual for all of us.

That's why I do this work. I want more pet parents to find the brands that can do the same for their pets – and right now, those pet parents are searching on ChatGPT, not Google.

What makes working with me different is that your team will actually learn how to do this themselves. I combine deep knowledge of how AI search selects and recommends brands with proven messaging and positioning frameworks that make your content genuinely worth recommending. With 10+ years in education, I coach your marketing team so they understand the why behind every move – and are equipped to run AI search independently.